Signe has worked in both the partnership and media relations disciplines, with a focus on civic-minded properties, not-for-profits, food and beverage, and hospitality brands. Prior to joining A&C, she cut her teeth developing arts-related planning and management projects for theatres, cultural organizations and municipalities. Signe has a BA with Honours in English and Theatre from Dalhousie University, from which she honed her ability to craft meaningful, moving brand narratives. Once a national-level competitive ice dancer, Signe spends her free time coaching aspiring skaters how to perform gracefully under pressure.