Mad Aunty was established in 2017 as the creative outlet for visual artist Joi T. Arcand. Using brightly coloured laser-cut acrylics, Mad Aunty creates statement jewellery in the Cree language. Arcand’s use of humour and handwritten words along with Cree syllabics promotes and revitalizes language making it highly visible in everyday use. Described as conversation starters and personal armour, Mad Aunty jewellery’s messaging speaks volumes.

Joi T. Arcand is an artist from Muskeg Lake Cree Nation, Saskatchewan, Treaty 6 Territory, currently residing in Ottawa, Ontario. She received her Bachelor of Fine Arts degree with Great Distinction from the University of Saskatchewan in 2005. In 2018, Arcand was shortlisted for the prestigious Sobey Art Award. Her practice includes photography, digital collage, and graphic design and is characterized by a visionary and subversive reclamation and indigenization of public spaces through the use of Cree language and syllabics.