The Permafrost Collection is about home in the arctic. The salmonberry print was inspired by the arctic low bush salmonberry or aqpik, which is everyone’s favourite berry in the arctic. The sealskin print was designed to imitate the look of sealskin fur to provide accessibility to the sought-after print. The harpoon print or qialgun is the harpoon rod used to hunt the bowhead whale. Inupiaq people have been hunting whales since time immemorial and will continue to feed their people for generations to come. The use of this print is meant to empower Inupiaq people to keep hunting. This collection also features contemporary parka designs that are trendy in Bobby’s territory. Bobby’s collection is a letter from home.